In today’s economy public libraries are
taking big hits to their budgets, even though it is shown that they are needed
now more than ever. Public libraries
provide many services needed by those who would otherwise not be able to afford
them e.g. access to the internet. This
is why public libraries need to seek out new and creative ways to find revenue
sources to pay for the services and materials needed to meet the demands of
their communities. Funding can come in
many forms such as grants, donations, and partnerships to name a few.
Grants are a great way to fund programs,
services, building improvements, and even build new libraries. Anyone can apply for grants, and they come in
all sizes and amounts. Just like
applying for grants for college, there is a lot of work that goes into just the
application. The upside of grants is that you don’t have to pay them back; the
downside is that there is a lot of paperwork involved. Sometimes you need a dedicated staff person
just to keep up with the all of the reports that are required.
Here in the state of California we
passed a ballot measure in 2007 known as Proposition 14 the California Reading
and Literacy Improvement and Public Library Construction and Renovation Bond
Act of 2000. Proposition 14 allowed
public libraries to compete for over $350 million in grant money.
The grants awarded ranged anywhere between $50,000 and up to $20 million. The grant money could be used to build new
libraries or renovate older libraries, but could not be used for staffing,
books, and services. The San Diego
Public library won two grants, one of which was $20 million for the New Central
Library. The San Diego Public Library
Foundation website states the following:
Significant private donations coupled with designated funding
that can only be used for this project, make building and operating the New
Central Library within reach, without using one cent from the City of San
Diego’s General Fund.
Funding for the $184.9 million project is secure with funds
from the State Library, Centre City Development, the San Diego Unified School
District and private donors. An additional $10 million in private funds has
been donated to cover additional operating costs. (2013)
There are a few reasons I used San
Diego’s New Central Library as an example.
The first is to show you that the grants are out there if you look for
them. Second, to transition into the next topic of donations and last because
the project was funded by outside sources and not by the City itself. This means that this project would not have
been built had we waited for the City to help fund it. At the time we were seeing a decrease in the
budget and hours. Many had their doubts
that it could be pulled off, but in the end it seems to have all worked out. I am happy and proud to have been a part of
the process and to see the project completed.
The new Central Library is scheduled to open this September
Another great revenue source is
donations. Donations also come in all
sizes and amounts. They can be used for
anything the library needs, unless of course the money comes with strings
attached. Donations can help pay for
materials, staffing, programs and even equipment. If you are really lucky then you may even get
a new library. I have seen it happen
many times, especially if you live in an affluent community e.g. La Jolla. Donations
can also come in the form of naming rights. This is where you donate money towards
an object, room or portion of the library, and in return a plaque with your
name will be displayed.
Donations help out no matter how big or
small. They give the library the ability
to have programs for kids, teens, and yes, even the adults. According to the San Diego Public Library Foundation,
together with the Friends of the Library, they have “raised more than $44
million from private sources during the past three fiscal years.” (2012)
Partnerships are another great way to
provide services to your patrons. By partnering
with another group you share the costs to run the programs. For example a library can partner with a
bookstore to hold an authors series. The
library would help advertise and hold the event, while the bookstore would book
the authors and would be able to sell books after the talk. This becomes a win-win for each side. The library is getting publicity and people
are coming to the events, while the bookstore is make money off of the books
they sell.
A library can partner with a media
outlet e.g. KPBS to do a film series.
The library hosts the films which are provided by the media outlet. This can actually be a win-win-win, the
library wins by getting people in the doors, the media outlet wins by getting
people to watch their films and the public wins by being able to get out and
see a film for free. Partnerships are a
good way to get people involved and coming back to the library.
Another
extreme measure to keep the doors open is to privatize the library. This option
is not recommended but it is one that comes up every now and then. In 2001, after considering the issues of outsourcing
and privatization, ALA Council voted to adopt the following policy:
ALA affirms
that publicly funded libraries should remain directly accountable to the Public
they serve. Therefore, the ALA opposes the shifting of policymaking and
management oversight of library services for the public to the private
for-profit sector. (2011)
This option should only be considered if all other options have been
exhausted.
To sum it up, there are many sources of funding out
there to help boost a public library’s budget. The chances of public libraries funding to
increase is not looking up at this time.
Possibly as the economy gets better so will the budgets. Until then we will need to think of creative
ways to keep the doors open.
References
American Library
Association. (2011). About the Project. Retrieved from http://www.supportmylibrary.org/centrallibrary/aboutproject
San Diego Library
Foundation. (2013). Keeping Public Libraries Public: A Checklist for
Communities Considering Privatization of Public Libraries. Retrieved from http://www.ala.org/tools/sites/ala.org.tools/files/content/outsourcing/REVISEDSEPT2011_ALAKeepingPublicLibraries%20PublicFINAL2.pdf
San Diego Library Foundation.
(2012). Library Fund Raising Top
Accomplishments: How private contributions supported the Library in
FY2011. Retrieved from http://www.supportmylibrary.org/pub/Library%20Fund%20Raising%20Top%20List%20for%20FY11.pdf